Finkel and Eastwick explain the reversal of the pattern with their .
Research on embodied cognition has uncovered some pretty interesting (if wholly mysterious) findings.
That has always been the case, without exception, and that is why the sex differences in mate selectivity are deeply genetically encoded in male and female human nature, which is why it is culturally universal.
How can evolutionary psychology account for Finkel and Eastwick’s novel findings?
The mere act of physically approaching their potential romantic partner, behavior far more typical of men than women, makes people more confident and increases their attraction to their potential partner.
In sharp contrast, in the novel “women rotate, men sit” arrangement, women were just as aggressive and, as a result, less selective, as men were in their mate choice; they checked as many “yeses” for men as men did for women, and they experienced as much sexual attraction and romantic chemistry for the men as men did for women.In support of their embodied cognition hypothesis, Finkel and Eastwick show that, whether they are men or women, “rotators,” who approach their dates, have greater self-confidence than “sitters,” who are approached, and once they statistically control for self-confidence, the institutional arrangement (whether men or women rotate) ceases to have any effect on whether men or women were more selective.Finkel and Eastwick’s finding in their experiment is truly stunning and potentially devastating for evolutionary psychology.Or do they spell the end of evolutionary psychology? Should I quit being an evolutionary psychologist and get a real job, perhaps working for my uncle’s bakery in Fresno? As a Perfect 12 member you will work directly with founder Simona Fusco.
Finkel and Eastwick wondered, “What if we changed that?