Like many single millennials, Ashley and Connor met cute the modern way: They matched on Bumble, the dating app where people swipe through potential partners but only women are allowed to initiate a conversation, and started texting.But when Ashley asked an innocent question about work, Connor launched into a misogynistic rant in which he called her a “gold-digging whore.” Bumble’s response, a fiery blog post now known as the “Dear Connor” letter, quickly went viral.Giving users more to swipe about than merely romance fits nicely with Bumble’s feminist founding mission.
Hiring managers at those companies will help fill open positions by swiping through candidates they find on Bizz.
The company called for a future in which Connor would “engage in everyday conversations with women without being afraid of their power”—and then, in an unusual move, banned him from using the service.
Whitney Wolfe, Bumble’s 28-year-old founder and CEO, understands how it feels to be on the receiving end of such messages.
Now Bumble is betting that its matchmaking technology can do more than foster romantic or personal connections.
After launching its Bumble BFF vertical a year ago, which pairs users with new friends, Wolfe is repositioning the company to make room for Bumble Bizz, a professional networking vertical debuting in early October where users can look for work, find a business partner, or hire new talent.