Initially, the network offered only religious programs aimed at a Christian audience.
The offerings on the CBN Satellite Service during its early years included CBN's flagship news/talk show, The 700 Club (which aired three times per day every Monday through Friday in the late-morning and at night), along with programs from many notable and lesser-known television evangelists.
On January 8 of that year, CBN spun off The CBN Family Channel to International Family Entertainment Inc.
(a newly formed company founded by Pat Robertson's eldest son and CBN Family network president, Timothy Robertson, and operated as a joint venture between the Robertson family and John C.
On August 1, 1981, the channel was relaunched as the CBN Cable Network.
At that time of the name change, it was concurrently repositioned as an advertiser-supported "family-friendly" entertainment network, although the channel continued to offer religious programs that occupied about a third of its daily schedule.
Additional programming that joined the CBN Cable lineup later in the decade included Hazel, Father Knows Best, The Big Valley, and Gunsmoke plus foreign acquisitions The Campbells and Butterfly Island.
Under the new format, the national distribution of the CBN Cable Network had grown from 28 million households in May 1985, to 35.8 million in May 1987.
and multimedia firm Liberty Media) for 0 million in convertible securities.As a result, a few televangelists began to produce stripped programs to air on the network each weekday.The CBN Satellite Service grew its subscriber base to 10.9 million households by May 1981.Stewart's book on former chairman/CEO Michael Eisner's tenure at eventual owner Disney, Disney War – have only stated insofar that a clause including "Family" as a required part of the name was incorporated into previous carriage agreements for the channel with cable and satellite providers).At that point, the 1950s sitcoms and westerns that had long been featured on its lineup were scaled back, in favor of more recent drama series as well as cartoons and later, game shows (with a mix of both original programs like Trivial Pursuit and Shop 'til You Drop, and reruns of older game shows such as the Jim Lange version of Name That Tune and Let's Make a Deal).
Religious programming retained a sizeable portion of CBN Cable's schedule; in addition to continuing to run weekdaily airings of The 700 Club, non-CBN produced ministry programs were relegated to Saturday and Sunday evenings, and Sunday mornings, encompassing only 22% of the network's programming lineup by 1990.